December 14, 2021

The Telly Awards Podcast

Episode 3: Directing – Commercial Directors vs Feature Film Directors

In the film and video industry, one of the most coveted roles, and arguably the hardest role to land, would be the role of Director. For years, this position was reserved for the Hollywood elite, well-connected, well-off, and male but in 2020, women represented 16% of directors working on the 100 highest grossing films of the year, and the number is shown to be rising in both film and commercial statistics. As low a number this may be, these numbers can be considered historical by statistical standards, having quadrupled since 2018. Since Alice Guy-Blanche made her mark  with La Fée aux choux (“The Cabbage Fairy”), in 1896, women have been slowly but steadily inching their way into film and video success. Names such as Hannah Lux Davis and Nina Meredith have been a sight for sore eyes used to the John, Martin, Steven, and Rogers that have dominated the end credit rolls for years. For women in film, the rise of female directors in both the commercial world and feature film world sparked our interest in the differences between short form and long form directing. Is one more popular than the other? Are the creative processes different? More so, is one easier to penetrate than the other, especially for women? With these questions in mind, what better way than to ask the rising professionals themselves?

We invited Mexican born, multidisciplinary writer and a 2019 Commercial Director’s Diversity Program Fellow, Sofia Garza-Barba, 2019 and Award-Winning Documentary Director of ‘Circus of Books’, Rachel Mason to compare and contrast their careers as successful short form and long form directors. What is different about their creative process? What experiences do they share as female directors in a male dominated industry? And importantly, are the tides truly shifting in favor of women and more diverse creators in these areas? 

Listen to Episode 3 of The Telly Awards podcast below:

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The Telly Awards Podcast – the podcast that brings together two leaders from the video and television community, with similar expertise in different disciplines to share their craft, debate their differences, and find common ground in their forms of storytelling. Hosted by Executive Director of The Telly Awards, Sabrina Dridje, the series explores: What is different? What is common ground? What can we as an audience – and the speakers – discover from this analysis? These are some of the questions we aim to find answers to monthly, on The Telly Awards Podcast. Now available on Apple Podcast, Spotify, Amazon Music and ACast. 
Do you have someone you think should be featured? Do you have an industry area you’d like us to compare and contrast? Get in touch with our Senior Producer, Dina Graham at dina@tellyawards.com for the chance to be featured!
November 8, 2021

The Telly Awards Podcast

Episode 2: Branded Content – Internal Creative Teams vs. Client Hired

When it comes to brand marketing, there is not one, single method that guarantees success. However, the same question does happen upon every marketer’s mind when developing strategy for branded content:  How much do you manage in-house versus outsourcing to a content agency or media publisher? The art in creating branded content lies in the delicate balancing act of building brand credibility, awareness, and integrity, while telling a clear, unique story without overtly pitching product. The questions we seek to answer is does that creative process become more or less difficult when working with a team outside of your organization? Are the goals the same? Or does the act of curation take on new meaning when suddenly the work is commissioned?

We invited two executive level heads of content, David Lennon, Executive Creative Director or Commercial at Fortune Media and Holly Fraser, Editor-In-Chief/Senior Director of Content at WeTransfer and WePresent to examine the differences and similarities behind creating work for clients as a brand publisher (Fortune) versus creating content for your own brand internally as part of an in-house creative team (WePresent.) 

Listen to Episode 2 of The Telly Awards podcast below:

spotify-badge.png 

The Telly Awards Podcast – the podcast that brings together two leaders from the video and television community, with similar expertise in different disciplines to share their craft, debate their differences, and find common ground in their forms of storytelling. Hosted by Executive Director of The Telly Awards, Sabrina Dridje, the series explores: What is different? What is common ground? What can we as an audience – and the speakers – discover from this analysis? These are some of the questions we aim to find answers to monthly, on The Telly Awards Podcast. Now available on Apple Podcast, Spotify, Amazon Music and ACast. 
Do you have someone you think should be featured? Do you have an industry area you’d like us to compare and contrast? Get in touch with our Senior Producer, Dina Graham at dina@tellyawards.com for the chance to be featured!