2025 Telly Trend Report
Content in Context: Original Research on a Media Industry in Flux
Our mediated world is accelerating fast. From advancing AI tools to interactive ads to the rise of vertical video, we’re surrounded by evolving forms of content. But we often miss the context of what’s happening and what it means for what’s ahead. What is actually going on throughout our evolving media ecosystem?
To help answer that question, the Telly Awards partnered with the Broadcast Education Association to bring you original research from expert media scholars in this year’s Telly Awards Trend Report, Content in Context: Original Research on a Media Industry in Flux.
Some of the original findings featured include:
- Diversity initiatives in newsrooms can lead to more code-switching than consensus
- Cultural authenticity on Netflix is blazing a trail across the global streaming market
- Afrofuturism’s models of female leadership are helping shape gender norms today
View the report below to join the global Telly community as it exchanges ideas on how we’re collectively navigating this inflection point. If you’re making great video work yourself, enter the 47th Annual Telly Awards – our early entry deadline is December 12th, 2025.