Tell us about your organization. How big is your team? Where are you based? What is your organization’s specialty in the film and video space?
Chrome Productions is a small full-service video production and branded entertainment studio based in Kentish Town, London. We specialise in branded content, live-streams, and immersive experiences across various industries including luxury, automotive, sport, and travel.
Why do you do what you do? Was there a transformative moment that solidified your career choice, your org’s success, or your commitment to storytelling?
Chrome has 4 values: kindness, agility, edge and heart. Kindness: to ourselves and our clients. Agility: we pride ourselves on our flexible and collaborative approach to production in an ever-evolving industry and thrive on finding motion-picture solutions to the complex challenges our clients may be facing. Edge: we stand on the edge of possibility and strive to stay ahead of the competition. Finally heart: our storytelling is not just skin deep. We seek out emotion and human connection in every piece of work we do.
Tell us about your Telly Award winning piece. What’s the story behind it?
VCCP Media called on Chrome to take on one of our biggest challenges yet: transporting the heart and soul of Saudi Arabia straight to Outernet London – the ultimate digital playground. Across 3 days, alongside our partners Immersive Me and The Manual, we took over the entire Outernet building. Thirteen monumental, 360-degree screens showcased the vibrant Saudi Arabian culture: music, dance, and cuisine all within a border-defying world-class experience.
What was your biggest challenge during production and how did you solve it?
In addition to directing all the onscreen content, Chrome also coordinated all the logistics related to this large-scale event that struck all the senses: the sight of an Arabian evening, the robust aroma of Arabic coffee, the sweetness of a sugared date, the lilting tune of an oud, and the feeling of absolute relaxation after sinking into a plush pouf. This meant organising dancers, musicians, calligraphers, and other traditional artisans who performed and provided endless entertainment for children and adults alike.
What are you most proud of about this piece? What is the most memorable response you got from this work?
Seeing people’s responses and the way they engaged with the content was hugely rewarding.
You won a Telly Award for this piece. Why is recognition important for you, your team or your work?
The Telly Awards are among the most prestigious and widely recognised in the industry. To win a Telly Award for this project was very gratifying after all the effort we put in.
