Tell us about your organization. How big is your team? Where are you based? What is your organization’s specialty in the film and video space?
Treeview started in a garage in 2016 and has grown into an XR studio of 14 senior-only team members, with offices in New York and Montevideo, Uruguay. We design and build custom virtual reality, augmented reality, mixed reality and smart glasses applications for enterprise clients including Microsoft, Meta, Medtronic, Toyota and ULTA Beauty.
Our specialty in the film and video space is real-time spatial storytelling. We build 3D environments that an audience stands inside, walks around and questions, so the story unfolds at the pace of the person experiencing it. Most of our work tells a technical or scientific story to people who have a decision to make: investors, clinicians, engineers and frontline teams.
Why do you do what you do? Was there a transformative moment that solidified your career choice, your org’s success, or your commitment to storytelling?
Treeview exists to create new interfaces between people and technology. We want to be part of the spearhead of an industry that is opening new ways for humans to interact and engage with technology.
My transformative moment was the launch of the Oculus DK1 in 2013. That headset showed me how a new interface like virtual reality could change how we interact with technology, how we connect emotionally with an experience and how we take in digital content. It opened a new way to tell stories, communicate ideas and connect people through technology. AR and VR remain Treeview’s main focus because they are among the newest and most emotionally powerful storytelling technologies we have.
Tell us about your Telly Award winning piece. What’s the story behind it?
Mixed Reality Digital Twin Data Visualization won two Silver Telly Awards at the 47th Annual Telly Awards, in Craft: Use of AR and Craft: Digital Environments. Microsoft’s Co-Innovation Labs brought Treeview in to build it for Teyma, the developer behind a multi-billion-dollar green hydrogen renewable energy project.
During the feasibility phase, Teyma had to explain wind and solar data, capacity factors and AI forecasts of future energy output to investors, government officials and landowners. Each group needed the same information at a different depth. We built an interactive digital twin of the site that runs on Microsoft HoloLens 2, mobile and WebGL. Viewers see wind and solar data, energy production and predicted output layered onto the site itself, and they can select any piece of equipment to open its technical data.
Can you share a behind the scenes story or fun fact about the making of your piece?
The best part behind the scenes was the partnership itself. Microsoft’s Co-Innovation Labs worked with us as true partners, exploring new tools side by side and figuring out together how people could interact with data and tell stories about it. Building that closely with a world-class organization shaped the whole piece.
What was your biggest challenge during production and how did you solve it?
Our biggest challenge was designing for people who had never used mixed reality before. A mobile app benefits from an interaction language everyone already knows. Mixed reality has no universal language yet, and many people in the room would be using the medium for the first time.
We solved it by designing a new interaction language around those first-time users. The experience opens on the energy site itself, which anyone can read at a glance. Wind, solar, production and forecast data sit on top of the site as layers, and deeper technical detail opens only when someone selects a specific piece of equipment.
What are you most proud of about this piece? What is the most memorable response you got from this work?
We are proudest that the twin was the flagship experience at Microsoft’s Co-Innovation Lab anniversary event and one of its highlights. Senior Microsoft executives attended alongside Uruguay’s Vice President and government ministers, and everyone there was impressed by what the twin could do. Teyma went on to deploy it in the project’s feasibility phase and fundraising, so the piece does real work in real investment conversations. Our Microsoft counterpart later called Treeview “an exceptional partner to collaborate with.”
You won a Telly Award for this piece. Why is recognition important for you, your team or your work?
Most of what a studio like ours builds belongs to our clients, so the people who create it rarely get seen. The Telly Awards give creators a place to present their work alongside their clients and put a name to the team behind it. That lets us show the world what the people behind the scenes are building.
Tell us what you’re up to! If there’s a new project, launch, or milestone you’d like us to celebrate with you, let us know, and we might share it with our community.
Treeview turns ten in 2026, and the anniversary is a big milestone for the team. Most of our team members have been building Treeview since the very beginning. We started in a garage, moved into an apartment and grew into a global team with offices in permanent presence in the US and Uruguay.
