Tell us a bit about your organization and what your specialty is in the film and video space.

Alabama A&M University is Alabama’s largest HBCU (Historically Black College and University). Our team works to amplify the culture, work and impact of our historic 1890 Land Grant institution. Video is one part of our marketing strategy that allows us to shine a bright light on what it means to live and learn at Alabama A&M while amplifying the beauty of our brand for the world to see.

What is your organization’s ethos and how does it set you apart from industry competitors?

Our mantra: “Start Here, Go Anywhere” simply encapsulates our mission and promise to students and parents. Alabama A&M is a leader in producing minorities with degrees in various STEM, Agriculture, Education, and Business fields.

Tell us about your Telly Award winning piece. What’s the story behind it?

Our 2024 Rivalry Week Series highlights our rivalry (the largest amongst HBCUs) with Alabama State University. Each year, the university’s produce video projects to take jabs and celebrate the tradition deeply rooted in pride and family connections. Our video took a look inside a common story of families who draw lines during rivalry week.

Can you share a behind the scenes story or fun fact about the making of your piece?

The filming was impacted by Hurricane Helene. Notably our Halloween scene was filmed amidst the approaching storm. The crew had to get creative with lighting and set design to pull of those great shots of trick or treaters at the doorway as winds howled in the background. Few viewers will ever notice.

Complete this sentence: ‘Great video storytelling is…’

… about access – inviting people into amazing stories (especially those untold).