Tell us a bit about your organization and what your specialty is in the film and video space.
Innova Marketing is a video marketing agency focused on story-first approaches for campaigns. We abandoned the traditional interruption-based video marketing in favor of authentic stories told by real people.
How can people join or learn more about what you do?
To learn more about what we do, visit innovamarketing.com
Tell us about your Telly Award winning piece. What’s the story behind it
The story behind “Horsepower: Harnessing Hope” was to capture the impact of Horsepower’s organization. They are focused on providing equine and hippo-therapy to disabled individuals. This unique form of therapy allows disabled individuals to have a free range of motion. Our focus for this story was to highlight key individuals who have been positively impacted by Horsepower’s life-changing therapy.
Do you have any advice to other filmmakers based on your career or your team’s approach to work?
Advice I’d give to other filmmakers is to find stories that connect to you personally. When we have lived experience and can connect with the subjects in our stories, it allows us to go deeper than surface-level filmmaking. Find real stories you are passionate about and go all in to make the best piece you can.
Tell us about the most memorable response you got from this work.
We received many memorable responses to this piece. It premiered at a private fundraiser for the organization, where we helped cultivate an emotional connection to the life-changing impact Horsepower is having on its clients. Specifically, when Avery, who deals with cerebral palsy, stated in an interview that Horsepower “allows me to feel free”, her mother Mindy was brought to tears. We truly saw a huge impact in additional support for Horsepower through creating this short brand story video.
Complete this sentence: ‘Great video storytelling is…’
… rooted in authentic people telling their life stories. It’s not about the trends or flashy editing, but a focus on capturing real stories from real people and sharing their stories engagingly through filmmaking.
