Tell us a bit about your organization and what your specialty is in the film and video space.

Reuters Plus combines the authority of the world’s most trusted newsroom with the craft and capabilities of a focused creative agency. We are a global team of strategists and creatives, specialized in making impactful content solutions for multinationals. Whether long-form or short-form production, much of what we do boils down to ‘Professional thought leadership at scale’.

What is your organization’s ethos and how does it set you apart from industry competitors?

Reuters Plus is part of Nasdaq-listed Thomson Reuters, which has a mission to “Inform the Way Forward,” and is focused on empowering professionals with trusted content, data, and technology so they can act with confidence and make informed decisions.

How can people join or learn more about what you do?

Visit reutersplus.com

Tell us about your Telly Award winning piece. What’s the story behind it?

Google turned to Reuters Plus to help drive awareness of ChromeOS and its ability to protect businesses from cyber attacks. Cyber attacks are increasing around the world, and Google needed an international creative agency that specialized in communicating complicated messages to busy professionals. Our animated explainer video formed part of a wider, multi-market and multi-media campaign that promoted ChromeOS features in digestible and understandable formats.

What are you most proud of about this piece? What was your biggest challenge during production and how did you solve it?

When it comes to extolling the virtues of a global software provider the challenge is to make something that’s easy to digest yet informative and entertaining. We also wanted to ensure it remained instantly recognizable as Google, with close attention to color palette, tone and illustrative style.

Do you have any advice to other filmmakers based on your career or your team’s approach to work?

When it comes to B2B: Simplify the message, sweat the craft.

Can you share a behind the scenes story or fun fact about the making of your piece?

Not so much fun, but it helps when you believe in the message. Last year, ransomware attacks reached record highs, with more than 5,200 disclosed attacks, affecting critical sectors like manufacturing, IT, and government. Annual ransom payments now exceed $1 billion and traditional security perimeters are dissolving as work becomes more mobile. So, it’s no mean feat that Google is able to say there have been zero reported ransomware attacks on ChromeOS devices.

Tell us about the most memorable response you got from this work.

This was part of a strong partnership with plenty of highs, but the creatives were especially pleased to have cybersecurity experts congratulate them on a clear, coherent script—and suitable illustrations—that explained product benefits beyond protection into how data is being used.

Complete this sentence: ‘Great video storytelling is…’

… when the complex is made easy to understand yet still manages to inform and inspire.