Tell us a bit about your organization and what your specialty is in the film and video space.

At J.P. Morgan Markets, we connect institutional investors to one of the most advanced trading and analytics platforms in the world. Working with Monk London, we use film as a tool to make complex decisions feel simpler — showing how clarity, technology, and human confidence come together in real-world moments. Our work bridges data and emotion to help clients see the opportunity in every decision.

What is your organization’s ethos and how does it set you apart from industry competitors?

We focus on clarity and purpose. Every campaign begins with a commercial objective — helping investors act with confidence. Our approach combines creative craft with strategic discipline, translating abstract market concepts into tangible, human stories. That balance of precision and emotion ensures every frame serves a business goal: helping clients make better, faster decisions.

How can people join or learn more about what you do?

Visit jpmm.com to see how we connect investors to the complete trade cycle, or explore monklondon.com for a closer look at the creative process behind the work.

Tell us about your Telly Award winning piece. What’s the story behind it?

Our winning piece, “Do More — J.P. Morgan Markets,” explores what it means to move confidently through an overwhelming world of information. The film follows a single character — an institutional investor — navigating the bustle of New York. Through subtle cues, environments, and layered design, we show how the J.P. Morgan Markets platform integrates seamlessly into his world, empowering him to cut through noise and seize opportunities in real time. It’s a story of momentum, focus, and human capability.

What are you most proud of about this piece? What was your biggest challenge during production and how did you solve it?

We’re proud of how the campaign balances clarity and scale — distilling an incredibly complex global product into something cinematic and human. The biggest challenge was visualizing “information overload” without overwhelming the viewer. Our solution was restraint: designing a rhythm where the heightened abundance of information contrasts with our hero’s calm. The result feels composed yet alive.

Do you have any advice to other filmmakers based on your career or your team’s approach to work?

Keep it collaborative. The strongest films happen when the client, agency, and crew build trust early and stay aligned on the idea. It’s not about over-directing complexity — it’s about finding the truth of the story and letting every department reinforce it.

Can you share a behind the scenes story or fun fact about the making of your piece?

We built an entire New York streetscape inside a Sofia based studio, complete with shopfronts, digital signage, and moving vehicles. Every sign and prop was a deliberate nod to the platform’s data ecosystem — a hidden language for those who know trading. With over 100 actors, the collaboration made every set feel real than a film shoot.

Complete this sentence: ‘Great video storytelling is…’

… clarity with emotion — when craft, sound, and purpose align to make something that stays with you.