2025 Telly Trend Report
Video Trends Connecting Niches, Brands and Communities
Today, broadcast titans are fighting over the scraps of streaming, and top influencers are commanding higher salaries than A-list actors. From greater investment in shortform and social media, to adopting AI tools, our industry is changing rapidly but storytelling remains its heart and soul. Filmmakers are taking the best parts of known formats, and rearranging them into something entirely different.
Featuring insight from the Telly Awards Judging Council and key winners, the report draws throughlines connecting what’s happening across brand, social and traditional production. We tapped into the Tellys unique position as a connector across multiple industry verticals, synthesizing learning from niche parts of our industry and reflecting them back to our community.
A few noteworthy insights:
- Almost 75% of respondents agree: your social videos should be less than 1 minute long.
- Of the over 80% of respondents who work with brands, 40% of them are doing embedded brand stories like short docs, scripted series or lifestyle pieces.
- 75% of respondents report making work focused on social impact within the last year.
View the report below to see what our community has to say about trends at play right now. If you’re making great video work yourself, enter before our Final Deadline on February 21, 2025.