Our Q&A with Telly Jury Council Member Reuben Lee

Creative Director

Reuben Lee is a creative director who builds impactful brands. He was executive creative director at NBCUniversal/E! where he led an award-winning design team who created genre-defying show open and network packages. A graduate of ArtCenter College of Design in Pasadena, he spends his time between family, robot sculptures, reading, and dark chocolate. Usually in that order.

 


 

What video/television piece inspired you recently?

The open for BBC’s TV series The Night Manager used the age-old method of visual juxtaposition very effectively. Contrasting items of luxury with warfare, this piece was executed beautifully and simply to evoke a sense of conflict.

What is most exciting you at the moment within your industry?

The advancement of technology is opening up a tremendous gateway for creativity. For example, increasing internet bandwidth empowers social media and enables more motion work. VR and AR are getting more accessible, creating more options for marketing and storytelling. There is renewed focus on content creation that will elevate
the standard of our art.

What is one thing the Telly Awards community should know about you?

I will work for chocolate. On a serious note, I believe that regardless of what I’ve accomplished so far, as a creative person, my journey is one of continued learning and discovery. This is what excites me and propels me to explore new things and think outside the box.

What is a piece of work you are most proud to have worked on?

Till this day, I still love the graphics package I creative directed for the (now canceled) Daily 10 show on E!. My design team and I took huge risks in creating a package that cut through E!’s air, overcoming irrational color allergies of executives in the process. The energy of the graphics were spot-on for the show, and its typography still holds up well.