Profile
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| Name: |
Matt Touchard |
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| Title: |
President/CEO |
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| Company: |
ZERMATT |
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| Company Type: |
Creative Services |
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| Phone: |
504-388-8985
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| Email: |
matt.touchard@gmail.com
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| Website/URL: |
http://be.net/touchard
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| Biography: |
MATT TOUCHARD
Creative Director | Designer | Writer | Illustrator
Born and raised in south Louisiana, Matt Touchard is an internationally-recognized creative director, designer, writer and illustrator. Matt studied at the prestigious Université Paul Valéry in Montpellier, France and in Switzerland before starting his design firm (Zermatt) in 1990. Matt received international accolades at the CLIO Awards and took home the Grand Reggie Award for the nation’s best advertising design promotion of the year in 1993. Matt has since garnered well over 120 national / international design awards (including CLIO, TELLY, GDUSA, ADDY, Lucie, Davey, ADDA, SIDC, AEDC, etc) and was recently named one of the "Top Creatives/People to Watch" for North America by Graphic Design: USA in New York City. Matt has also been named one of the "People to Watch" by New Orleans Magazine.
Known for his somewhat irreverent, yet attention-getting, risk-taking strategies and tactics, his work has been in the spotlight for years, producing top-of-mind solutions and results for a client roster that spans international boundaries – Pat Benatar, Sweet, Jennifer Batten, Cirque du Soleil, Cirque du Monde, Lindsey Ferrari/Maserati/Lamborghini, LipoLift Switzerland, ESP Guitars, REO Speedwagon, Scandinavia, Delacombaz Switzerland, Piccard Vineyards of Switzerland, Hangface/K-Entertainment of Norway, EMI, Bel Chiasso, Barq’s Root Beer, Smoothie King, Greff Motors, SC Johnson, Bayou Fleet and many more.
Matt is an avid naturalist, environmentalist and animal lover. His two acre backyard has been recognized as a "Certified Backyard Wildlife Habitat" by the National Wildlife Federation. His interests include hanging out with his herding dogs (Val, Bec, Truffles, François and Bordeaux), birdwatching, cooking, french and swiss wines, (Matt and his wife were married in Swiss wine country -Saint Saphorin, Switzerland) and collecting vintage guitars.
Matt is an accomplished guitarist and a published writer - Writer's Guild of America West registered.
As author and designer, Matt is finalizing his first book about the "passion and devotion" to the guitar. He has conducted over 45 face-to-face interviews with some of the world's best guitarists. Matt was invited to interview the legendary LES PAUL at the venerable Iridium Jazz Club in NYC. (The late) Mr. Paul has written the Foreword to the book. Brian May of Queen has written the Epilogue. The book is scheduled to launch for the holidays, 2011.
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| Areas of Expertise: |
Commercials, Film/Video: Non-Broadcast, Film/Video: Online, Film/Video: Television, Outdoor/Environmental |
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