NAB NYC was back and bigger than ever last week, and as a longtime partner, we were thrilled to host a panel on the Content Stage with some leading voices in our industry.
Telly Awards Managing Director Sabrina Dridje moderated a conversation on hybrid production companies in the digital age with Chloé Gingrich (T Brand Studio), Kevin Robinson (Juniper Jones), and Eric Korsh (Mashable).
Here are some key takeaways from the discussion. Thanks for having us NAB NYC, and see you next year in Vegas!
Your brand is everything
At a time when production companies are agencies, agencies are production companies, and publishers are creating more video than ever before, it’s becoming increasingly difficult to stand out from the crowd. In this climate, having a clear brand is everything. It needs to be unique, speak clearly to your target audience, and be consistent in its output and tone.
With new platforms and devices evolving every day, it’s vital to stay relevant and keep track of what content is effective. Being agile in your workflow and building in steps to continuously assess your production process and audience response are key to remaining nimble and adapting to changing times.
Build the right team for the future
With such rapid shifts in the industry, not only do you need to adapt your production process, but you also need to build an adaptable team. Hiring talent with broad skillsets is fundamental in this digital age of mass scale. A shooter-editor or journalist-videographer will be able to produce larger volumes of quality video, streamline your operations, and respond to changes quickly.