Our Q&A with Telly Jury Council Member Dave CorbettCreative Director, Entrepreneur and Founder/Owner, Pluto
Dave Corbett is a Creative Director, Entrepreneur and Founder/Owner of Pluto, A Creative Content Studio. Pluto is a full-service creative shop which creates content from traditional video production to Virtual Reality, and literally everything in between. For twenty years Dave has worked on massive projects for massive brands like Alfa Romeo, Audi, BMW, Buick, Chevy, Chrysler, Ford, Jeep, Maserati, Mercedes and Volvo… Or, as they are lovingly referred to, “The Autos.” Non-auto work crosses industries like Banking, Defense, Health Care, Health and Beauty, and Technology. These include Facebook, General Dynamics, H&R Block, Kotex, Lego, PNC Bank, Ski/Sea-doo, and Wilson.
Dave can be found at Pluto (hellopluto.com) everyday solving the world’s (marketing) problems. If your world has (marketing) problems, he can be reached at firstname.lastname@example.org.
What video/ television piece inspired you recently?
Not many. As the industry becomes more and more commoditized, the work is following. I don’t remember ever seeing a drop in quality this far and this fast since I’ve been around. Having said that, there are some folks out there still making great content. I recently came across AnimVR (http://nvrmind.io/). It’s a VR app that allows you to create, edit and share animations in VR. It is a mind-blowing new way of creating. Products like this will absolutely become a new standard for creation at some point.
What is most exciting for you at the moment within your industry?
VR. Creatively VR has given me a shot in the arm. To be able to design everything around you in almost real time makes the design process feel very singular and personal. The potential of VR is what has me most excited. The possibilities in areas of learning, training and health are just massive and are giving the creative process a new and exciting purpose. What is one thing the Telly Awards community should know about you? I peaked early. My childhood was filled with accomplishments. I’ll divulge the top three… When I was eight I swam 72 laps of an olympic sized pool for charity. When I was 13 I pitched a no-hitter and became the league all-star pitcher. When I was in college I shot a hole in one. These big wins made it hard later in life to see the value in everyday things. It wasn’t until I was lucky enough to sit down with some very popular childhood celebrities where I was able to move forward and create a new outlook on life.
What is a piece of work you are most proud to have worked on?
Anything I got paid for. Kidding. I do feel like the philanthropic work I’ve done for charities and brands has really given the work a depth that pulls me back into why I got into this business. Over the years I have worked with kids, health causes, and humanitarian efforts. Working on pieces that move the needle and help an organization get to where they want to be faster is a great use of all of our talents.