Commercial Categories
Local TV & Local Cable
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List of Categories
Alcoholic Beverages/Beer
Amusement
Automotive
Bank (up to $500 million assets)
Bank (over $500 million assets)
Beauty/Cosmetics/Toiletries
Business Equipment and Services
Children's Audience
Collectibles/Gifts
Computers/Information Technology
Department Store/Mass Retailer
Entertainment
Events
Financial Services (non-bank)
Food/Beverage
Fund Raising and Appeals
Furniture/Home Furnishings/Appliances
Health and Wellness
Hospital (over 200 beds)
Hospital (under 200 beds)
Household Products/Packaged Goods
Institutional/Corporate Image
Insurance
Law/Legal Services
Low Budget (under $1,000)
Low Budget (under $2,500)
Machinery
Mall/Shopping Center
Media Promotion
Miscellaneous
Newspapers/Publications
Not-for-profit
Pharmaceuticals
Professional Services
Political Issues/Campaign Advertising
Public Service
Real Estate
Restaurants (including fast food)
Retail Store/Specialty Store (includes grocery)
Schools/Colleges/Universities
Sports/Sporting Goods/Games
Student
Telecommunications/Internet Service
Travel/Tourism
Utilities
Specialty Categories
(only specific element judged)
Use of HD
Use of Animation
Music/Jingle
Visual Effects
Use of Graphics
Use of Humor
Use of Music
Art Direction
Copywriting
Editing
Lighting
Set Design
Sound/Sound Design
Videography/Cinematography
Cause Marketing
Campaign Categories
Campaign - Business-to-Business
Campaign - Business-to-Consumer
Campaign - Promotional/Branding
Campaign - Not-for-Profit
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